What to do before & after crisis
"If a company’s corporate and legal culture instinctively runs away from a crisis—instead of determining if and how it should respond—it’s likely that the problem will expand significantly. "
Create a crisis management team that includes representatives from: in house counsel, your outside law firm and your outside Public Relations firm. Prepare brief message points that offer a clear, concise statement of your company’s position and keep your audience as on point as possible: the more explaining you do, the fewer opinions you sway. Take into account that message points without action to back them up aren’t credible to the news media. Ensure that all employees understand company's curent situation and remember that your company’s web site should also offer up-to-date information about the crisis.
And try to understand that "Being a great lawyer is about winning. Being a great in-house counsel is about protecting the brand. Winning a case at the expense of damage to the brand is no win at all "- said Richard Levick, American lawyer and PR consultant to professionals.
